May 21, 2026 (Welland, ON)
The Niagara College athletic department is proud to announce that local Wellander J.J. Alexander will be the golf team's newest head coach after previous head coach Adam Steinschifter was with the program for 6 years.
J.J. brings many years of experience to the Knights golf program with over 20 years of working in the golf industry. He has been a class A professional with the PGA of Canada since 2008m reflecting on his long-standing commitment to excellence and high professional standards within the game. J.J. prides himself in being able to help golfers of all levels improve their games, while focusing on fundaments, course management, and long-term player development.
Today, J.J. can be found actively coaching and working with golfers at Niagara National Golf Club, where he also leads the men's league program. He also conducts instrucitonal clinics and provides private lessons out of Sawmill Golf Club.
When asked about the opportunity, J.J. expressed "I am very excited to be the next golf coach for the Niagara College Knights. Being a Class A Professional with the PGA of Canada since 2008, I have had the opportunity to work with and teach many competitive players over the past 20 years. During that time, I have been fortunate to serve as a Head Golf Professional, work as a Coordinator of Handicapping and Course Rating for Golf Ontario, while continuing to make teaching and player development a major part of my weekly routine. I am looking forward to drawing on my experience and passion for the game to move this program to the next level and help our student athletes exceed academically and athletically".
Senior Director, Athletics & Student Engagement, Michele O'Keefe, shares "We're very excited to have J.J. join our coaching staff. He has a gift in connecting with college student athletes and we look forward to seeing how our team progresses under his leadership".
